The Atlantic Bookshelf: A Guide to New Books About Business

IT has long been axiomatic that one of the surest means of engaging an attentive audience is to present the individual with seemingly irrefutable evidence that every day, in innumerable ways, he is being made a ’sucker.’ Flung into his face, thus, as a sort, of moral reproach, he is more than likely to take up the challenge, particularly if it applies to all-important articles of daily consumption. The workings of high-pressure salesmanship methods and their effect on buyer groups, as described in the following review, raise once again the problem of whether or not, in tinrelations between producer and consumer, the latter is still very much a ‘forgotten man.‘