u.s. Rubber

There.

We did it.

We did it and we’re glad.

We should have done it years ago.

“We" is the U.S. Rubber Company, and UniRoyal is our brand new trademark, now going up all over the world.

We did it because UniRoyal tells you more about the U.S. Rubber Company and what it makes today than “U.S. Rubber" does.

“U.S. Rubber" on a bra or a girdle or a pair of stretch pants says rubber to a

woman, and our new Vyrene® spandex elastic fiber has nothing to do with rubber.

“U.S. Rubber" on a piece of furniture says rubber to a homemaker, and our supple Naugahyde® upholstery has nothing to do with rubber.

Even our rubber isn’t rubber, for the most part, but synthetic rubber. (The most exciting synthetic is Royalene,® the crackless rubber that’s going to have a revolutionary impact on tires, hose, gaskets and cable.)

“U.S. Rubber" on any of our products says Made in U.S.A. to a consumer in Europe, Canada or Latin America, which causes a lot of confusion now that U.S. Rubber has 28 big manufacturing plants in 23 foreign countries (besides its 45 plants in this country).

Obviously, the U.S. Rubber Company

needed a new international trade-mark; one that didn’t smell of rubber. And now we have it: UniRoyal.

UNNIROYAL U.S. RUBBER