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October 1987 Issue
October 1987 Cover
This magazine has been fully digitized as a part of The Atlantic's archive. Each article originally printed in this magazine is available here, complete and unedited from the historical print. Read more from this magazine, or explore the full archive.
  • The Burden of Impotence
    James Fallows
  • America's Store
    Nicholas Lemann
  • Out of Mind
    Mark Crispin Miller
  • I'm Dying Laughing
    Phoebe-Lou Adams
  • Bones of Contention
  • Bones of Contention
    Phoebe-Lou Adams

Marketing: What's in a Smell?

The perfume industry is now mainly an American one, and it has a problem or two

By Timothy Kalich
October 1987 Issue

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