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98.08.20 The Second Coming. Jesus and Elvis meet Dolly. 98.08.12 New Definition. A preview of the Oxford English Dictionary's electronic edition points the way to a new kind of reference work. 98.08.05 The Lolita Effect. What Vladimir Nabokov and Bill Clinton have in common. 98.07.30 Normandy: 1944 As Saving Private Ryan sweeps the country, learn about the reality behind the celluloid images. 98.07.22 Investigating the Renaissance An interactive exhibit shows how digital imaging can reveal a painting's secrets. 98.07.15 Miles Ahead An elegant multimedia tribute to the music (and commercial appeal) of Miles Davis. 98.07.08 Eminent Domains Making sense of the great Internet land grab. 98.07.01 Artists in Lab Coats. Call it "the work of art in the age of scientific photography." For more, see the complete Web Citations Index. |
September 2, 1998
The publicity machines that pave the way for releases of big-budget films often use the Internet as a promotional
tool. But the anarchic Internet has also spawned a site that to many Hollywood
executives is like an annoying mosquito that they just can't get rid of. Ain't
It Cool News, a clearinghouse for gossip on
upcoming films, is the brainchild of Harry Knowles, a twenty-six-year-old
college dropout who created the site in April, 1996, while homebound after
being run over by a dolly carrying 1200 pounds of film merchandise. The site
first created a splash when some of Knowles's "spies" reported that test
audiences hated Batman and Robin and Speed 2 -- both big-budget
sequels that later flopped. Knowles now reportedly has more than a thousand informants in
the film industry who leak information to him on scripts, casting lists, sets,
and early audience reactions -- all of which the studios want to keep private.
According to Knowles -- who has been called "the most feared man in Hollywood,"
though he actually lives with his dad in Austin, Texas -- studios have tried to
shut down his site at least once. Several studios, indeed, are said to have
changed elements of their films because of pre-release criticism broadcasted on
AICN.
AICN, which has recently been redesigned, maintains the feeling of a small-time site on which dispatches are posted as they're written, with little attention paid to spelling and grammar, and even less attention paid to political correctness. On even a brief visit to the site, one is apt to learn a lot about its quirky creator, whose film reviews often include lengthy descriptions of his daily life -- but never give away the plot without a prominent warning to readers. While Knowles seems to have attained an almost cult-like status among the self-professed "film geeks" who frequent the site, he is quick to point out that he's merely collecting information that was already out there. As he told The Los Angeles Times last year, "All I've done is bring everyone together. The Internet has given the audience a voice, and I've just tapped into that." Copyright © 1998 by The Atlantic Monthly Company. All rights reserved. | ||||||||||||
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