Caitlin Clark Is Just the Beginning
After decades of treatment as second-class citizens, female college athletes are surpassing men in popularity, interest, and financial potential.
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David Berding / Getty The Tech Giants Want What the NFL Has
Amazon and Google are ushering in a new era of America’s biggest sports league.
Tyler Comrie / The Atlantic; Alamy Football Has Found Its New Bogeyman
An analytics revolution has made the sport even more entertaining. So why are some fans and commentators against it?
Getty; The Atlantic Sports Streaming Makes Losers of Us All
Being a fan is now more annoying and expensive than ever.
Icon Sportswire / Getty; The Atlantic
