Psychology of Lululemon: How Fashion Affects Fitness
Does expensive athletic wear actually incline us to work out? "Enclothed cognition" proposes that the clothes you wear directly affect how we think and what we do.
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Eric Thayer / Reuters
Does expensive athletic wear actually incline us to work out? "Enclothed cognition" proposes that the clothes you wear directly affect how we think and what we do.