Michael Serazio

Michael Serazio is an assistant professor of communication at Boston College. He is the author of Your Ad Here: The Cool Sell of Guerrilla Marketing.

Latest

Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising
In Havana, advertisers worry about attracting too much attention.
Michael Serazio
March 21, 2016
Alexandre Meneghini / Reuters
Just How Much Is Sports Fandom Like Religion?
Michael Serazio
January 29, 2013
'The Real Mitt Romney' Is Funny, but Is It Art?
Michael Serazio
September 26, 2012
'The Greatest Movie Ever Sold' and the Future of Product Placement
Michael Serazio
April 22, 2011
Jared Lee Loughner and the Rise of Anti-Social Media
Michael Serazio
January 11, 2011